Navy JAG at Forefront of Legal Recruiting with Web Video

TrueView Video Captures the Experience of the Navy JAG

WELLESLEY, Mass.--(BUSINESS WIRE)--The U.S. Navy Judge Advocate General Corps (Navy JAG) has become one of the first legal employers to produce a Web video to recruit the next generation of lawyers. The TrueView* video, which can be viewed on the Navy JAG’s website, was developed by Legal Insight Media, Inc., a firm that produces electronic media for law firm recruiting and marketing.

“Given how competitive the legal marketplace is we knew the best place to reach law students was online,” said LCDR Colleen M. Shook, JAGC, USN, JAG Corps Detailer for Accessions and Recruiting. “This compelling Web video captures the sense of adventure that attracts lawyers to become JAGs better than any other medium could.”

“The Navy JAG is in the forefront of using Web video for recruiting,” said Legal Insight Media President Peter Marx. “We conducted an informal survey of the AmLaw 200 and found less than 20 percent were using video on their career websites. Yet, they’re all competing to reach a generation that has grown up in an electronic world where the Web is their lifeline to everything and everyone.”

“Videos have taken the Web by storm,” according to law firm marketing consultant and business development advisor Larry Bodine. “YouTube is the fourth most popular Web site on the Internet, reaching 10 percent of all the people online every day. That says to me that video is a must for recruiting Web pages. Static pictures and text just won’t attract them.”

The three-minute video highlights the experiences of Navy JAGs against a backdrop of action-packed visuals. In addition to being used on the U.S. Navy JAG website, it will be shown to prospective JAGs around the country and will be available as a download from iTunes.

The video can be viewed pasting the following link into a browser:

http://link.brightcove.com/services/player/bcpid979054715.

It also can be found on the U.S. Navy JAG website at www.JAG.NAVY.mil.

About Legal Insight Media

Legal Insight Media, Inc., headquartered in Wellesley, Mass., is a marketing services company that helps law firms differentiate themselves using electronic media. The company produces TrueView Web videos and podcasts that help to drive a firm’s marketing, practice development and recruiting efforts. All of Legal Insight TrueView videos authentically convey the unique character and culture of a firm and its attorneys. They can be displayed on the Web, within PowerPoint, in e-mails and on handheld devices including iPods. Legal Insight Media has received honors for two consecutive years in the Legal Marketing Association’s national and regional Your Honor Award competition for electronic media.

*Legal Insight and TrueView are service marks of Legal Insight Media, Inc. Apple and iPod are registered trademarks of Apple Computer, Inc. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective companies

Legal Insight Media
Peter Marx, 781-235-3550
pmarx@legalinsight.com
www.legalinsight.com
www.lawfirmmediablog.com