Legal Marketing Association Your Honor Award

Boston, Mass., Jan. 25, 2007— Legal Insight Media and its client Goulston  & Storrs were awarded first place for their recruiting podcasts in the category electronic media by the Legal Marketing Association, New England Chapter.  The podcasts series were the first in the nation to be produced by a law firm to recruit law students.  They enable law students to download perspectives from current associates and partners on their experiences working at the firm.

“Law students receive a deluge of information from law firms all claiming to be different,” said Beth Cuzzone, director of business development for Goulston & Storrs.  “We wanted them to really understand our unique culture and what sets us apart so we asked current associates to answer the prickly questions that students want to know but are afraid to ask. Legal Insight helped us design a podcast series covering frequently asked questions about A Day in the Life, Having a Life and A Law Firm for Life, and deliver it in a powerful and immediate way.”

“In the midst of a very competitive recruiting environment, firms are vying with one another to attract the attention of a new generation of law students – the online generation,” said Peter Marx, president, Legal Insight Media. “These students have been bred in the world of technology.  They not only have new vehicles for getting information, they have a different mind set.  They want to be in the driver’s seat, controlling how, when and where they get it.  Podcasts are a powerful medium for this.”

Studies show that the people, environment and culture are the top reasons law students select one firm over another,” Marx added.  “Podcasts are a very effective way of getting these messages across.”

Goulston & Storrs TrueView podcasts offer compelling answers to very important questions such as:

• Are first year associates relegated to the back room?  How much client interaction do they have?
• Do partners have time to train me or are they too busy?
• Can you have a life outside the firm?
• What's it like to be a woman at Goulston & Storrs?