US Navy at the forefront of Legal Recruiting with Web Video

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Attention law students, how would you like a job where:

• You get to work directly with clients right off the bat.
• You are the sole lawyer for a clientele of 4,000 people.
• You can practice in China, Hong Kong, Hawaii or almost anywhere in the world.
• Your workplace includes fighter jets, attack submarines, aircraft carriers and helicopters.

That's what the U.S. Navy Judge Advocate General's Corps (Navy JAG) is offering in their new online recruiting video. The video was developed by Legal Insight Media, Inc., a Boston firm that produces electronic media for law firm recruiting and marketing.

“Given how competitive the legal marketplace is we knew the best place to reach law students was online,” said LCDR Colleen M. Shook, JAGC, USN, JAG Corps Detailer for Accessions and Recruiting. “This compelling Web video captures the sense of adventure that attracts lawyers to become JAGs better than any other medium could.”

“The Navy JAG is in the forefront of using Web video for recruiting,” said Legal Insight Media President Peter Marx. “We conducted an informal survey of the AmLaw 200 and found less than 20 percent were using video on their career websites. Yet, they’re all competing to reach a generation that has grown up in an electronic world where the Web is their lifeline to everything and everyone.”

It's true that videos have taken the Web by storm. YouTube is the fourth most popular Web site on the Internet, reaching 10 percent of all the people online every day. That says to me that video is a must for recruiting Web pages. Static pictures and text just won’t attract them. 

The three-minute video highlights the experiences of Navy JAGs saying:

• "I've already done my own murder trials.  I've caught pirates on the high seas and testified against pirates on the high seas."
• "I've done more in my Jag career in 9 years than my civilian counterparts have done in 20."
• "It's a fabulous feeling to come to work every day and see ... that you're going to work with people who love their job and love what they do."