Consulting services for law firm business development, marketing and recruiting using Web and electronic media.

Barbara Marx talks about strategic messaging and new technology: Click here.

We develop customized programs for all size firms, practice groups and individual attorneys to help them assess what sets them apart and then create programs to capitalize on their differences. As in our TrueView℠ Web videos, we strive to capture the truly authentic differentiating factors.

Frequently starting with our CommonView℠ strategic process, we capture the perspectives of clients, professional colleagues, partners and associates. The process is designed to build internal alignment around key differentiators.

Working with your true competitive advantages, we help you develop authentic messages that will advance your practice development efforts, recruitment and marketing initiatives. When you have authentic messages, people will believe you are who you say you are and have confidence that you'll do what you say you'll do. When you have the right messages, we'll work with you to integrate electronic media into your marketing plans for maximum impact in an online world.

Our beliefs..
If you don't know what makes your firm different, you can't expect anyone else to. Try asking three of your partners to explain what makes your firm different to a potential client or associate. If the firm's identity is strong, their answers should be aligned.

Differentiation is both a team and an individual sport. -- The managing partner can lead but the firm's identity is based on the practices of groups and individual attorneys. Ideally, each attorney will develop their own personal brand that will enhance the identity of the entire firm.

All things being equal, good communications can be the differentiator. -- Differentiation is always difficult to achieve. Your point of differentiation will increase exponentially if you systematically integrate it into all firm communications.

Who we are:

The Legal Insight Media consulting team is led by Barbara and Peter Marx. Barbara has established strategic marketing and branding programs for some of the world's leading companies and institutions and was the VP of Strategic Marketing at Fidelity Investments Retirement Services Company.

Peter was a partner and associate at major Boston and Washington, DC firms and served as an in-house general counsel for ten years. He worked with dozens of online information service providers and was a nationally recognized expert in the field of information law. .